written by gunther gerlach-2009
This morning I read from Forbes that online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….
Gunther Gerlach
written by gunther gerlach-2009
Customer drives their self by a motivate behaviors at the moment of exercise their power of choosing. Loyalty is not a strong concept for massive retailers like Amazon. Actually is provably true for high end brands and a reduced and selective segment.
So, beside the price factor, what else is trigging customer’s decision at the moment of “choosing” a product or service when comparing similar items?
The answer is simple but the solution is not. A new generation of internet based tools with client side run-time engines need to be created to capture “during the transaction” the critical data exposing what made a customer to choose between two similar products.
Gunther Gerlach
written by gunther gerlach-2009
As you saw during the “Cloud shoot out” celebrated in Washington D.C., most of the attendees were third party technology vendors trying to get part of the $21 Billion budgeted to this transition.
Government goals: They are simple, decrease capital costs and streamline IT infrastructures. While keeping absolute control over security, privacy and trust.
Gunther Gerlach
written by gunther gerlach-2009
Many midsize corporations have enterprise solutions based on legacy systems created more than a decade ago with no strategy or architecture in mind. From a time where sustainable and ecosystems didn’t even exist. Today, those systems became a monster hard to deal with and, extremely high to maintain. Corporations need to make a decision now and chose the appropriate technology to update or rebuild their solutions with customers on mind.
Gunther Gerlach
When one looks at all the wastes, defects has to be the most obvious one. The cost and repercussions of finding defects varies depending on where in the cycle they’re found. Defects found early on in the development life-cycle are way less costly to resolve than defects found later on in the cycle; the most expensive being when applications are already in-production.
Additionally, depending on when the defects are found, defects can and do trigger other wastes like task switching, relearning etc.
Gunther Gerlach
