Archive

Archive for December, 2009

Global retailers must make a move to capture niche marketplaces by providing smarter online experiences

December 16th, 2009

written by gunther gerlach-2009

This morning I read from Forbes that online are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….

Gunther Gerlach

Capturing motivate behaviors from modern and smart customers for better engagement’s strategies in real time

December 15th, 2009

z-createwritten by gunther gerlach-2009

drives their self by a at the moment of exercise their power of choosing. Loyalty is not a strong concept for massive retailers like Amazon. Actually is provably true for high end brands and a reduced and selective segment.

So, beside the price factor, what else is trigging ’s decision at the moment of “choosing” a product or service when comparing similar items?

The answer is simple but the solution is not. A new generation of internet based tools with client side run-time engines need to be created to capture “during the transaction” the critical data exposing what made a to choose between two similar products.

Gunther Gerlach

Mr. Kundra (Fed. CIO), The Gov doesn’t need to re invent the wheel or marriage the Devil to targets federal adoption of Cloud Computing infrastructure

December 10th, 2009

dat1written by gunther gerlach-2009

As you saw during the “Cloud shoot out” celebrated in Washington D.C., most of the attendees were third party technology vendors trying to get part of the $21 Billion budgeted to this transition.

Government goals: They are simple, decrease capital costs and streamline IT infrastructures. While keeping absolute control over , privacy and trust.

Gunther Gerlach

An enterprise web based solution should follow Customer and not Business needs

December 10th, 2009

conectwritten by gunther gerlach-2009

Many midsize corporations have enterprise solutions based on legacy systems created more than a decade ago with no strategy or in mind. From a time where and didn’t even exist. Today, those systems became a monster hard to deal with and, extremely high to maintain. Corporations need to make a decision now and chose the appropriate technology to update or rebuild their solutions with customers on mind.

Gunther Gerlach

Lean applied to Software Development – Stop Wastes and Defects

December 6th, 2009

rightWhen one looks at all the , defects has to be the most obvious one. The cost and repercussions of finding defects varies depending on where in the cycle they’re found. Defects found early on in the life-cycle are way less costly to resolve than defects found later on in the cycle; the most expensive being when applications are already in-production.

Additionally, depending on when the defects are found, defects can and do trigger other like task switching, relearning etc.

Gunther Gerlach

Translating Product Backlog into Sprint Backlog

December 6th, 2009

z-cubes1Every time a project is initiated there is no understanding, time-consuming effort to write down all foreseeable tasks or requirements. Usually, a project writes down what is obvious, which is almost always more than enough for a first sprint. The is then allowed to grow and change as more is learned about the product and its customers.

Gunther Gerlach