Capturing motivate behaviors from modern and smart customers for better engagement’s strategies in real time
December 15th, 2009
written by gunther gerlach-2009
Customer drives their self by a motivate behaviors at the moment of exercise their power of choosing. Loyalty is not a strong concept for massive retailers like Amazon. Actually is provably true for high end brands and a reduced and selective segment.
So, beside the price factor, what else is trigging customer’s decision at the moment of “choosing” a product or service when comparing similar items?
The answer is simple but the solution is not. A new generation of internet based tools with client side run-time engines need to be created to capture “during the transaction” the critical data exposing what made a customer to choose between two similar products.
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