Global retailers must make a move to capture niche marketplaces by providing smarter online experiences
written by gunther gerlach-2009
This morning I read from Forbes that online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….
I respectfully disagree… I believe that real time analytics tools will not be only an innovative Growth Strategy but it will fix the gap between global internet marketplace like Amazon or E-bay and, niche group of buyers, creating a specialized service, with specific orientation and a sense of community.
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cant w8 to try it on my business
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