Günther Gerlach

written by gunther gerlach-2009

This morning I read from Forbes that online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….

Gunther Gerlach

written by gunther gerlach-2009

Customer drives their self by a motivate behaviors at the moment of exercise their power of choosing. Loyalty is not a strong concept for massive retailers like Amazon. Actually is provably true for high end brands and a reduced and selective segment.

So, beside the price factor, what else is trigging customer’s decision at the moment of “choosing” a product or service when comparing similar items?

The answer is simple but the solution is not. A new generation of internet based tools with client side run-time engines need to be created to capture “during the transaction” the critical data exposing what made a customer to choose between two similar products.

Gunther Gerlach