Global retailers must make a move to capture niche marketplaces by providing smarter online experiences
December 16th, 2009
written by gunther gerlach-2009
This morning I read from Forbes that online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….
