Günther Gerlach

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written by gunther gerlach-2009

This material covers the initial set up of an entire Cloud environment at Amazon Cloud infrastructure to run any web implementation solutions. This is the quickest answer that you may find out there, so let’s stat it!

We will cover all the steps to set up an entire environment in a cloud platform, from creating an user account at Amazon Web Services to creating and customizing Virtual machines (AMI), Virtual Storage Units, Virtual backups, Elastic IP’s, etc.

For all of you that don’t understand some of the acronyms used here, let’s just to look at them before to start:

Gunther Gerlach

written by gunther gerlach-2009

This morning I read from Forbes that online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can’t match — and the sheer size of the online population means there’s more than enough customers to keep specialist sites afloat….

Gunther Gerlach

written by gunther gerlach-2009

Customer drives their self by a motivate behaviors at the moment of exercise their power of choosing. Loyalty is not a strong concept for massive retailers like Amazon. Actually is provably true for high end brands and a reduced and selective segment.

So, beside the price factor, what else is trigging customer’s decision at the moment of “choosing” a product or service when comparing similar items?

The answer is simple but the solution is not. A new generation of internet based tools with client side run-time engines need to be created to capture “during the transaction” the critical data exposing what made a customer to choose between two similar products.

Gunther Gerlach

written by gunther gerlach-2009

As you saw during the “Cloud shoot out” celebrated in Washington D.C., most of the attendees were third party technology vendors trying to get part of the $21 Billion budgeted to this transition.

Government goals: They are simple, decrease capital costs and streamline IT infrastructures. While keeping absolute control over security, privacy and trust.

Gunther Gerlach

written by gunther gerlach-2009

Many midsize corporations have enterprise solutions based on legacy systems created more than a decade ago with no strategy or architecture in mind. From a time where sustainable and ecosystems didn’t even exist. Today, those systems became a monster hard to deal with and, extremely high to maintain. Corporations need to make a decision now and chose the appropriate technology to update or rebuild their solutions with customers on mind.

Gunther Gerlach